The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
P&G
Client
Title
Category
Award
Points
Best Job
Agency: Wieden+Kennedy / Portland Category: Consumer Television / Over 60 second - Single
Points: 25.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Category: Brand Transformation / Single
Points: 25.0
P&G My Black is Beautiful | The Talk
Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Category: Broadcast / Long Form - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Category: Online / Short Form - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Category: Cultural Driver
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Category: Digital / Social Media & Viral Marketing - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Category: Craft - Direction / Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Category: Craft - Writing / Single
Points: 25.0
ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati Category: Innovation in Radio / Radio
Points: 15.0
Pooface
Agency: Great Guns / London + Saatchi & Saatchi / London Category: Craft - Direction / Direction
Points: 15.0
The Most Undisruptive Radio Ads
Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati Category: Innovation in Radio & Audio
Points: 15.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Stunts & Activations
Points: 15.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Influencer Marketing / Multi-Channel
Points: 15.0
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai Category: Collateral Design / P.O.P. and In-Store - Single
Points: 10.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Television & VOD / Varying Length Campaign
Points: 10.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Co-Promotions
Points: 10.0
Hello Baby - Pregnancy Calendar
Agency: StrawberryFrog / New York Category: Branded Applications /
Points: 5.0
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai Category: Branded Applications / Branded applications
Points: 5.0
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 5.0
Big Arms
Agency: Publicis Brasil / São Paulo Category: Out Of Home / Billboards - Campaign
Points: 5.0
Helping London Look It's Best
Agency: Leo Burnett London / London Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati Category: Brand Transformation / Single
Points: 5.0
Stains Happen
Agency: Lapiz / Chicago Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Stains Happen
Agency: Lapiz / Chicago Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo Category: Craft / Direction
Points: 5.0
Tough Love
Agency: Wieden+Kennedy / Portland Category: Consumer Television / 60 Second - Single
Points: 5.0
Pure White
Agency: Saatchi & Saatchi / UAE Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Points: 5.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Short Form Video / Campaign / Series / Episodic
Points: 2.0
Out of the Shadows
Agency: Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH Category: Full Length Video / Single
Points: 2.0
Pantene Home for the Holidays
Agency: GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati Category: Music Videos
Points: 2.0
Charmin Toilet Tech Steals the Show at CES 2020
Agency: Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City Category: Innovation in Branded Entertainment
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Innovation in Branded Entertainment
Points: 2.0
The Most Undisruptive Radio Ads
Agency: GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati Category: Creative Effectiveness / Consumer / Brand
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Single Country or Region / Consumer / Brand
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Category: Online Films & Video / Long Form - Single
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Innovation in Film
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Integrated Branding Campaign
Points: 2.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Integrated Branding Campaign
Points: 2.0
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati Category: Co-Promotions
Points: 2.0
First Shave
Agency: Grey Canada / Toronto + Grey / New York Category: Online-only Video / Single
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Category: Craft - Editing / Single
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Category: Reputation Management
Points: 2.0
Client:
P&G
Title:
Best Job
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Gold Pencil
Points:
25.0
Client:
P&G
Title:
P&G My Black is Beautiful | The Talk
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Cultural Driver
Award:
2018 Cultural Driver Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
P&G PHILIPPINES
Title:
ZZZ RADIO
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
P&G
Title:
Pooface
Category:
Craft - Direction / Direction
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Stunts & Activations
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Silver Pencil
Points:
15.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Television & VOD / Varying Length Campaign
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
P&G
Title:
Hello Baby - Pregnancy Calendar
Category:
Branded Applications /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Content / Games
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Big Arms
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Helping London Look It's Best
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G PHILIPPINES
Title:
ZZZ RADIO
Category:
Brand Transformation / Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Soccer
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Stains Happen
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Stains Happen
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Spelling - Movie
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Mom's First Birthday
Category:
Craft / Direction
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Tough Love
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
P&G
Title:
Pure White
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
P&G
Title:
The Pause
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
P&G
Title:
Out of the Shadows
Category:
Full Length Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
Pantene Home for the Holidays
Category:
Music Videos
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Procter & Gamble - Charmin
Title:
Charmin Toilet Tech Steals the Show at CES 2020
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Single Country or Region / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Film
Award:
2020 Film Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Co-Promotions
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
P&G
Title:
First Shave
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Media Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Reputation Management
Award:
2018 Public Relations Merit Award
Points:
2.0